Secrets to getting a good deal when shopping for diamond engagement ring
Go for Blue Nile Engagement Rings
You can buy your engagement ring online and get better quality engagement rings for less than what you can pay at a brick and mortar store. First thing is that you can buy your ring any time of the day from the comfort of your home, office or from any computer terminal with an internet access. Why deal with the traffic or with the crowd and slick sales men trying to get a hefty commission from your sales?
Blue Nile has grown to become the largest online retailer of certified diamonds and fine jewelry. Internet Retailer Magazine reports Blue Nile is bigger than the next three largest online jewelers combined.
Business Week — Blue Nile ranks 10th on list of 100 Fastest Growing Companies, June 2006
Blue Nile
is now the largest seller of engagement rings in the U.S. Zale replaced its CEO amid 25% profit declines. The key is Blue Nile's hyper-low operating costs: the company's single warehouse sells as much jewelry as nearly 200 stores would combined. That means prices are often 35% less than competitors' and operating margins are still better."
Blue Nile is built on a unique idea: choosing an engagement ring doesn't have to be complicated. Diamonds can be simple to understand. Making the right choice can be easy. This unique approach and reputation for excellence has gained notice from publications such as Forbes, The New York Times, and Money.
This Company has been awarded the Bizrate.com Circle of Excellence Platinum Award, which recognizes the best in online customer service as ranked by actual consumers. Blue Nile is the only jeweler to have ever received this award, and has done so every year since 2002.
At Blue Nile you'll find high-quality diamonds certified by the most respected independent diamond grading labs. You can create your own jewelry — choose the right diamond and they will set it in your favorite earring, pendant, or ring design. Every order is shipped free, guaranteed and returnable within 30 days, so you can be sure you made the right decision.


Do not take my word for it, what are the customers saying?
What a great first experience!
After looking in the conventional 'brick 'n' mortar stores, we researched a possible on-line purchase and found Blue Nile highly regarded. Your prices and overall quality cannot be touched by a conventional jewelry store. Your website is highly user friendly and a great tool in designing the perfect ring for our needs. The entire process from selection to delivery was perfect with everything as promised. Your follow-up after the purchase has been great also. Great customer service! Oh, by the way, my fiancé loves the ring!
Mark, Eugene OR – October 2007
Simply the best
At first I was skeptical about buying the most important piece of jewelry I will ever buy site un-seen and from an on-line company no less, thinking to use this as a price comparison for when I go to a Shopping mall box store like Zales, Beldens, DeBeers. But after looking through hundreds of diamonds at the shopping mall stores, I could not find the quality of stone in the size and budget that I wanted. So I returned to blue-nile, still skeptical. After talking with a very knowledgeable sales associate, I was convinced and bought the ring on the spot. After it arrived, I was thrilled to find that my worries were all for nothing, the ring is simply beautiful. I could go on about my total and complete satisfaction with your staff and the product that you put out. But to sum up, thank you, and I look forward to doing business with you again.
Nicholas, Wichita KS – September 2007
Exceeded every expectation!!
The diamond engagement ring I recently purchased from bluenile.com exceeded every expectation. My fiancée and I are thrilled!! The ring's indescribable beauty is the perfect symbol of my love for her, and we both look forward to gazing upon its mesmerizing sparkle every day for the rest of our lives! I'd also like to mention that BN Customer Service is top-notch. I spoke with three individuals, each of whom was exceedingly friendly and helpful. They shared their time and knowledge in a way that I rarely experience in this day and age of "outsourced" customer service. Finally, the value of the ring is exceptional...it's far more beautiful than anything I saw in "brick and mortar" stores, and for a significantly lower cost. I still spent quite a bit, but given how absolutely perfect the ring is, I feel like I got the bargain of a lifetime. I intend to use BN for all of my future jewelry needs, and I wholeheartedly recommend that anyone reading this do the same...you won't regret it!
Gregory, Summerville SC – July 2007
No matter what your budget is for an engagement ring, Blue Nile can help you celebrate with classic jewelry. Enjoy Free Overnight Shipping and 30-Day Returns on all Orders!

